By Caroline M. Cole DeBeers claims a “diamond is forever,” Exxon wants to be “a tiger in your tank,” Timex “takes a licking and keeps on ticking,” Energizer “keeps going and going and going,” and “Like a good neighbor, State … Continue reading
Category Archives: branding
By Caroline M. Cole Colleagues walking into a meeting mid-discussion. Classmates strolling into a lecture in progress. Patrons looking for a seat once the movie or performance has begun. Patients checking in after scheduled appointments. Guests showing up as others … Continue reading
By Caroline M. Cole Poking others on Facebook and sending connect invites on LinkedIn, we have more opportunities to extend our social and professional networks. Yet while connections and interactions increasingly take place online, there are times we need to … Continue reading
By Caroline M. Cole Wanting to gain an edge in interviews, job hunters solicit advice on how to answer the token curve ball questions that recruiters and hiring managers increasingly ask: If you were to eliminate one of the planets, … Continue reading
By Caroline M. Cole You’ve made it. Maybe you were accepted into your top-tier school, possibly you just landed your dream position, perhaps you survived the company’s latest reorganization, or maybe you were recently promoted. Basking in the moment, you … Continue reading
By Caroline M. Cole Many employees think about raises, bonuses, and promotions throughout the year, but few think about the ways they might build or make their case for merit-based compensation until they receive a formal notice of evaluation, and … Continue reading
By Caroline M. Cole What do Confucius, Abraham Lincoln, campaign slogans, Nikola Tesla, blockbuster movies, Winnie the Pooh, Nelson Mandela, Leonardo da Vinci, Maya Angelou, religious passages, and ASCII art have in common? They have all made appearances in an … Continue reading