By Caroline M. Cole A beautifully plated appetizer, justifying a chef’s reputation or a restaurant’s multi-star rating. An elegantly designed smart phone or tablet that prompts consumers to wait in line for hours or even days. An impeccably executed pas … Continue reading
By Caroline M. Cole In “Letter Format Find and Fix, Part I,” readers had the opportunity to identify format and layout changes they might make to a sample letter to improve its appearance. This discussion examines how traditional American business … Continue reading
By Caroline M. Cole Though less important than the actual message, a document’s format (the way text is typeset) and layout (the way text is arranged on a page) contributes to the reader’s impression and, hence, reception of the information. … Continue reading
By Caroline M. Cole Appearing in the 1965 Time-Life publication Early Man, a Rudolph Zallinger illustration depicts 15 figures walking from left to right, ordered to suggest the evolutionary path of ape-like beings to Homo sapiens. The March of Progress, … Continue reading
